For the longest time women searching for lip balm would have to run through stores looking for a blank small cylinder product. This small tube has all the ingredients in the products. For a while there was only white original flavored lip balm. It did not have hardly any flavoring. Those looking to stimulate their taste buds would have to find the rare flavored options.
In recent development, EOS pastel-colored orbs holding lip balm are showing up just as often as the original lip balm products. The new hot item can be seen covering multiple shelves at various convenience stores and establishments such as Walmart, Ulta, Walgreens, and Target. Two of the hottest flavors right now are honeydew and grapefruit. There will be plenty more to come. Famous celebrities like Cyrus, Christina Aguilera, and the Kardashians are using these new EOS products.
EOS stands for Evolution of Smooth. This company is continually getting a ton of coverage in various fashion magazines. The creators of EOS lip balm stayed quite about their products until about a year ago. Fast Company has said that the company is growing and is worth over $250 million. They are the second largest lip balm supplier behind Burt’s Bees and growing fast. Burt’s Bees is just slightly ahead because the company has existed longer.
The company has been selling millions of products week to week. The years to come look very promising. It is projected that the company will be worth more than $1.5 billion over the next few years.
Mehra, co-founder of EOS, started her career watching over packaged goods for retail companies like PepsiCo and Unilever. He worked on designing the layout of the beauty isle. Mehra his partners have discussed potential options for new innovative products that will change beauty products. Expect to hear about more flavors soon.